Ted Lasso is a hit, and I would guess many agree. With the character’s names ‘Roy’ and ‘Keeley,’ I now deal with two issues:
Just like Ted Lasso did a number on my SEO… now AI is coming to mess up yours.
The only reason to google something is to find the answer to the ‘said’ question. IE if you are looking for an answer. Well, AI is an answering machine and all that keyword stuff website consultants you have been paying for years for SEO tuning are now searching for answers. Why? Because most good answers don’t come from the blabber mouth at the party five drinks in. Rather, from the nuance and understated….rather the carefully curated. Thus, AI. AI will come in with the answer that it learned was the most intelligent based on some machine learning algorithms behind some black curtain. Then turning your SEO into crap
This isn’t the reality yet, but it will be. Get ready for it! How? Building your distribution will be the next marketing must going into the future. Your email list. Followers. Fans. Volume. Cheers to the next marketing decade! Going to be a blast (pun)!
A great WSJ summary of where things are at can be found here