The process of building something with your own resources and dreams is absolutely gut-wrenching. Sometimes the founder-zen-bros make it sound linear and mathematical.... But it's not....
As an employee, a teammate taking PTO is an inconvenience. As a founder, it’s far more existential… pointing out the fragility of the business you’re trying to build. In the early stages threats lie everywhere.
I launched Firm Studio in April of 2022. 13 months later in May of 2023 I paid myself for the first time. How did I survive? My answer is laid out in two parts below.
Solving problems at scale is monetizing Whack-A-Mole, but you first need for a strategic outsider - a peer from another department or someone like us - to help you study where you could be solving problems at scale.
If you are a vendor or a thought leader in a particular vertical you have surely faced a “pay to play” ethical challenge. If you haven’t, you may be lacking some self-awareness. “Pay to play” is the long-accepted rule, but should it be?
Unfortunately, it means that best path up may be to work for one of these companies with sub-par cultures. I have found that bad cultures lose their best performers after about 3-5 years.
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