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Design
Product
Software Engineering
Customer Success
Strategy
5 minutes

Real Life Bootstrapping, Vol 3: Can’t Stop Crying…While on a Client Zoom Call

The process of building something with your own resources and dreams is absolutely gut-wrenching. Sometimes the founder-zen-bros make it sound linear and mathematical.... But it's not....
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News
2 minutes

Stoked to welcome our Global Engineering leader - Santiago!

We have a team spread across five states and five countries: the US, Switzerland, Brazil, Argentina, and Uruguay.
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Strategy
5 minutes

Real Life Bootstrapping, Vol 2: Team PTO & No Slack in the System

As an employee, a teammate taking PTO is an inconvenience. As a founder, it’s far more existential… pointing out the fragility of the business you’re trying to build. In the early stages threats lie everywhere.
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Strategy
2 minutes

Navigating the Idea Maze & Why Service Companies

The idea maze is so valuable and the only way you can navigate it is by hitting your head countless times and solving the problem...
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Strategy
5 minutes

Real Life Bootstrapping, Vol 1:  No Pay for 12 Months

I launched Firm Studio in April of 2022. 13 months later in May of 2023 I paid myself for the first time. How did I survive? My answer is laid out in two parts below.
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Strategy
3 minutes

Fixing, Finding, & Firing

Insights to our thinking about the core responsibilities of leadership
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Philosophy
4 minutes

Seedless Fruit

How can we better prepare for the future of business? It begins with investing in the future now.
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Strategy
3 minutes

"If you're looking, you're not cooking"

Startup Lessons Learned from cooking.
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Philosophy
5 minutes

Bitching vs Building + the Developer Dynamic

Bitching is easy. Building is hard. Developers have perspective we can all learn from.
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Strategy
5 minute read

Mimesis and Margins: The Success of New Models in Professional Services

Businesses imitate what works. That's how new models are born. When the margins show a better way, others will follow.
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Philosophy
3 minutes

Our Mission and Values

We're a value-driven company and we're on a mission to help your company build better products.
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Strategy
3 minutes

Innovation Misnomers and an Attempt to Align Around the Term

I like to marry revenue and innovation when at all possible because I believe it to be closer to the definition. Here's why:
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Strategy
3 minutes

Whack-A-Mole Monetization

Solving problems at scale is monetizing Whack-A-Mole, but you first need for a strategic outsider - a peer from another department or someone like us - to help you study where you could be solving problems at scale.
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Philosophy
10 minutes

Vendors, Thought Leaders, & Ethics: Is Pay to Play Honest?

If you are a vendor or a thought leader in a particular vertical you have surely faced a “pay to play” ethical challenge. If you haven’t, you may be lacking some self-awareness. “Pay to play” is the long-accepted rule, but should it be?
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Philosophy
3 minutes

Unfortunately Bad Cultures Create More Upward Mobility

Unfortunately, it means that best path up may be to work for one of these companies with sub-par cultures. I have found that bad cultures lose their best performers after about 3-5 years.
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Philosophy
30 minutes

Firm Studio Posit 1.0

Understand what makes Firm Studio run.
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Strategy
5 minutes

Fight Inflation Through Tool Making

Fight inflation at your firm, and for your clients, by making (or mastering) tools. Tools are deflation oriented, they are that by their nature.
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